HonestPaid classifies every paid visitor as a real human, bot, or datacenter click — then records full session replays of the suspicious ones. Built for advertisers who've had enough of paying for fake traffic.
Your analytics tool was built for UX teams, not advertisers. You see behavior but never learn which clicks were worth paying for.
Drop a single tag on your landing pages. We fingerprint, score, and classify every visitor before the first pixel loads — then record the ones worth watching.
One <script> snippet on your landing pages, GTM, or ad funnel. Works with Webflow, Duda, WordPress, Next.js, Shopify, or custom stacks. No CDN changes.
90+ signals scored in real time: IP reputation, ASN type, residential vs. datacenter, TLS fingerprint, header ordering, timezone mismatch, mouse entropy, and repeat patterns.
Dashboard shows human/bot/datacenter splits per campaign, ad group, and keyword. Click any flagged visit to replay the session and see exactly what the bot did.
IP reputation, ASN type, ISP class, TLS/header fingerprints, behavior entropy, and timing analysis — scored in under 50ms.
rrweb-powered recordings with DOM-level playback, rage clicks, scroll depth, and form abandonment tracking.
Human %, bot %, datacenter % — sliced by campaign, ad group, keyword, device, country, and ISP. UTM-aware by default.
Export confirmed bot IPs directly to your Google Ads and Meta exclusion lists on a schedule — reclaim budget automatically.
City-level geolocation, ISP classification, residential-proxy detection, and VPN/hosting-provider flagging on every click.
Claude-powered breakdown of why a visit was flagged — plain-English reasoning with the exact triggering signals.
Catches IPs clicking your ads repeatedly — a signature pattern of competitor-funded click attacks and bot farms.
Slack, email, or webhook alerts the moment a campaign's bot percentage crosses your threshold. Kill the bleed early.
Query every click, session, and classification programmatically. Feed your BI stack or trigger custom automations.
Purpose-built for advertisers. Every view shows you where budget flows, what's real, and what to block next.
Start free. Upgrade when your volume grows. Every plan includes full classification, session replay, and campaign breakdowns.
Hotjar and Clarity show you how humans use your site. HonestPaid tells you which visits were humans in the first place.
| HonestPaid | Hotjar | MS Clarity | GA4 | |
|---|---|---|---|---|
| Full session replay | check_circle | check_circle | check_circle | — |
| Human vs. bot classification | check_circle | — | — | Basic |
| Datacenter / residential split | check_circle | — | — | — |
| Per-campaign fraud breakdown | check_circle | — | — | Limited |
| Auto IP blocking → ad platforms | check_circle | — | — | — |
| Repeat-click fraud detection | check_circle | — | — | — |
| AI analysis of suspicious visits | check_circle | — | — | — |
| Built for paid-traffic advertisers | check_circle | UX focus | UX focus | Generic |
“We cut our Google Ads CPA by 34% in the first month just by blocking IPs HonestPaid flagged. I can't believe this data wasn't available before.”
“The session replays on flagged visits are gold. I watched a bot farm click through 40 of my ads in a row and now I have proof to dispute the invoice.”
“Setup took 4 minutes. A week later I knew exactly which ISPs were sending us junk and we paused three campaigns that were 80% bots. This pays for itself.”
Clarity and Hotjar are UX tools — they show you how visitors navigate your site. They don't tell you whether a visitor was a real human, a click-farm worker, or a datacenter bot. HonestPaid adds that classification layer on top of full session replay, purpose-built for paid-traffic advertisers who need to know which ad clicks were worth paying for.
No. The tag is under 12KB gzipped, loads async, and never blocks render. Classification happens server-side in parallel with page load — the user never waits on us.
Yes — any paid traffic source with UTM parameters or click IDs (gclid, fbclid, ttclid, etc.) is supported. We automatically map sessions back to their originating campaign, ad group, and keyword where available.
Yes. We mask all input fields by default, support custom PII selectors, offer EU data residency on Pro+, provide signed DPAs for all paid plans, and integrate with consent-management platforms like OneTrust, Cookiebot, and Iubenda.
Yes — monthly plans cancel any time with one click from your dashboard. No contracts, no cancellation fees. Annual plans are prorated.
We never stop recording mid-month. You'll get an email at 80% and 100% usage with the option to upgrade — or we'll pause at 110% to prevent overage surprises. No automatic charges.
Start free in under 60 seconds. See your real human traffic percentage on your first campaign today.